INDUSTRIOUS PART 2

The colour pink makes her cringe. She doesn’t like too much makeup. She’s got style, a sexy edge and confidence (at least most of the time). Though deep down she’s vulnerable. She still likes romance and pretty things – in small doses anyway.

She’s drawn towards an industrial space, where just like her, things that at times seem hard become soft the moment they meet their perfect partner. Cinder blocks find comfort against gold metallic cakes, while wild blooms and small, seemingly insignificant succulents bring life to hardened surfaces.

It’s complex and cool. There’s moments of light and moments of shade but somehow everything is in sync. Her floating, detailed dress remains anchored by heavy metals and simple stationery above which hangs a string of delicate lights, like little angels. It’s a game of mix and match, of hard and soft. It’s perfect, and so is she.

This rough and yet romantic inspiration shoot by photographer Janneke Storm and wedding planner and stylist Erin of Hope and Lace which first appeared in issue eight of Hello May, still stands as one of our all time faves. From the stunning hair and makeup work of Avia Beauty to the floral creations by Kate Dawes Flower Design, it’s quite simply delicious, especially when you throw in the epic cake by The Cake That Ate Paris.

The list of amazing vendors continues with props from Erin’s own stash along with the likes of The One Day House, Moreton Hire, Moments in Vintage, Good Wood Supplyand Hodgepodge Hire, succulents from Melt Creations, stationery from September Creative and lighting from AV Ideas who together helped bring this industrial style shoot to life.

To top it all off this shoot also features some amazing statement gowns from designers including Amanda Garrett (stocked exclusively in NSW and QLD by The Babushka Ballerina) and Suzanne Harward (who are currently taking appointments for their June and Julytrunk shows) as well as accessories by Grew and Co, Celeste Twinkler and IAMU. A bulletproof combination in our eyes.

Be sure to check out this awesome behind-the-scenes video by Joseph Wills that made up part 1 of this wonderful collaboration. Oh and if you’re out and about, don’t forget to pick up issue nine of Hello May, which hit newsstands last week and is stocked in newsagents nationally, to scope out more amazing wedding day inspiration!

CREDITS Photos Janneke Storm // Planning and styling Hope and Lace // Film Joseph Wills // Hair and Makeup Avia Beauty // Flowers Kate Dawes Flower Design // Bridal gowns Amanda Garrett via  The Babushka Ballerina and Suzanne Harward // Accessories Grew and Co and Celeste Twikler // Gold Tattoos IAMU // Venue Powerhouse // Furniture and prop hire The One Day House, Moreton Hire, Moments in Vintage, Good Wood Supplyand Hodgepodge Hire // Favours Melt Creations // Stationery September Creative // Lighting AV Ideas // Cakes The Cake That Ate Paris.

INDUSTRIOUS X HOPE & LACE X HELLO MAY

In case you missed it issue eight hit the newsstands nationally yesterday and, as always, we made damn sure there was a plethora of inspiration bursting from the pages. This of course includes our ‘Industrious’ shoot styled by Hope and Lace and photographed by Janneke Storm that we were lucky enough to have talented cinematographer Joseph Wills capture on film for us! This guy is one talented cinematographer and we can’t recommend any one of these vendors highly enough!

The minute we hit play on this rad little clip we were mesmerised by the stunning hair and makeup work of Avia Beauty teamed seamlessly with the floral styling genius of Kate Dawes Flower Design. We can only hope we will be seeing many a real bride adopt the simple bun, casual pony tail or relaxed tussled lock, each look as effortless as it is stylish, this coming season. Team this casual look with a statement gown, like the Amanda Garrett (stocked exclusively in NSW and QLD by The Babushka Ballerina) and Suzanne Harward gowns featured, and you can’t possibly go wrong. Add some sparkle from Grew and Co, Celeste Twinkler and IAMU and you are really winning!

Now that you’ve got your look covered it’s time to move on to styling your industrial venue. Erin, owner and founder of Queensland event planning and styling business Hope and Lace positively out did herself pulling together a talented bunch of creatives to decorate Brisbane’s Powerhouse! What she created with props from her own stash along with the likes of The One Day House, Moreton Hire, Moments in Vintage, Good Wood Supplyand Hodgepodge Hire is nothing short of breathtaking.

Throw in the little touches like vases and succulents from Melt Creations, stationery from September Creative, a scrumptious selection of cakes from The Cake That Ate Paris and a few Edison lights from AV Ideas and you’ve got yourself a mix heavy hardware, soft fabrics and splashes of gold that will leave you with an edgy, textured wedding reception that’s just as cool as it is heart warming. 

Be sure to pick up issue eight of Hello May magazine, on sale now and stocked in newsagents nationally, to scope out more of this gorgeous shoot in detail. You can also order online via our friends at Mag Nation. Still keen on more inspo? Pick up your copy of the first annual Hello May Real Wedding Special here before stock sells out!

CREDITS Photos Janneke Storm // Planning and styling Hope and Lace // Film Joseph Wills // Hair and Makeup Avia Beauty // Flowers Kate Dawes Flower Design // Bridal gowns Amanda Garrett via  The Babushka Ballerina and Suzanne Harward // Accessories Grew and Co and Celeste Twinkler // Gold Tattoos IAMU // Venue Powerhouse // Furniture and prop hire The One Day House, Moreton Hire, Moments in Vintage, Good Wood Supplyand Hodgepodge Hire // Favours Melt Creations // Stationery September Creative // Lighting AV Ideas // Cakes The Cake That Ate Paris.

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